California headquartered audio-visual and technology services firm Electrosonic has completed planning and construction for its production facility and regional hub in Dubai, which aims to provide direct and enhanced local support to clients in the Middle East.
The facility in Dubai is a strategic move and builds on more than 14 years’ experience in the Middle East, where Electrosonic has been involved in designing and building projects in the region, including the world’s largest indoor theme park at Warner Brothers’ World Abu Dhabi, Ferrari World, corporate campus rollouts for Fortune 500 companies and the world’s largest museum complex at the Sheikh Abdullah al Salem Cultural Centre.
The new facility is up and running from its outset, already completing the first system build for one of the Expo 2020’s most technologically advanced pavilion sites. The new facility will serve as an expansion hub to the region.
Electrosonic already has a core resident team in Dubai with extensive experience in the region and plans to bring in more talent as part of a programme to double permanent staff numbers.
The new production site forms an important regional hub for the Middle East. Electrosonic will no longer have to rely on production from the EMEA-UK facility, providing a faster, more responsive service to local clients, as well as reduced time for project execution.
The Dubai facility is comparable in size to the company’s substantial production units in the UK and USA, providing Electrosonic with the capacity to handle large-scale projects in the region with local resources.
The Electrosonic team will continue to work with local contractors and vendors, creating better integration with the local supply chain and providing an economic boost to the region as the facility and the business scale up.
A local presence also gives Electrosonic a greener footprint – an essential consideration for LEED certification projects. The supply chain is much shorter, and travel will be reduced.
The firm’s chief executive officer, Jon Hancock, said: “I am excited to see us being more strategic in a region where we have been present for many years. Now to have our own fully equipped permanent production facility is a great step forward that builds on our flagship projects in the region.”
The Dubai production facility is the first stage in a more extensive program to create a single source for designing, building, and supporting great experiences in the region. The next phase will see the addition of a design studio so that Electrosonic’s multi-skilled teams can work as a single unit.
The regional director – Middle East and Africa, for Electrosonic, Paul Kent, said: “Dubai is at the heart of a dynamic growth region where so many exciting projects are underway. We want our clients in the Middle East to have the benefit of direct, local access to some of the most talented and creative people in the business.”
Electrosonic is a leading global provider of technology solutions for many business sectors, including, financial and professional business services, entertainment – theme parks, museums, visitor centres, gaming and hospitality, technology and media, energy, and utilities.
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